
We are [parent] problem solvers
Frida is home to people who really care and totally understand that sometimes we can all use a little help. We work together to make tackling the not so glamorous aspects of parenting a little bit easier – from pregnancy pains in the bump to potty training troubles (and pretty much everything in between).
The Frida Fam is home to proud moms, dads, aunts, uncles and dog parents who know how tricky and rewarding parenting can be. That’s why we are so good at creating the products and brands that parents rave, post and share about.

FOR BABIES & PARENTS
Under the Frida umbrella, there are two brands: Frida Baby, which supports parents in the unvarnished reality of everyday life, and Frida Mom, which addresses the physical challenges of motherhood.

Fridas Toolkit
Also known as the little daily helpers you won't want to live without.
Because babies bring smiles to our faces. Everyday parenting, not so much. Instagram is for the beautiful moments. We are here for the rest.