We understand parents. Yes, even you! We are not a lifestyle; we are the solution. Your ABCs of parenthood. Your first choice when you need to give your all for your baby in the middle of the night.
Who IS Frida?
Frida is not just a brand – it is a community of parents dedicated to solving the everyday challenges of parenthood.
The people behind Frida, themselves parents of over 40 children, know the pitfalls of parenting. From this experience, together with a Swedish pediatrician, they created the flagship product: NoseFrida, the nasal aspirator.
We have come up with many other simple yet ingenious solutions for parents. And there are always more to come. That is what Frida stands for.
FOR BABIES & PARENTS
Under the Frida umbrella, there are two brands: Frida Baby, which supports parents in the unvarnished reality of everyday life, and Frida Mom, which addresses the physical challenges of motherhood.
Fridas Toolkit
Also known as the little daily helpers you won't want to live without.
Because babies bring smiles to our faces. Everyday parenting, not so much. Instagram is for the beautiful moments. We are here for the rest.
